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A graphic that says "How We Rebuilt AI Visibility Management From The Ground Up
AEO / GEO 11 min

How We Rebuilt AI Visibility Measurement From The Ground Up

The first post in this series made the case that most AI visibility tracking is built on the wrong foundation:…
Adam Balestone
Adam Balestone Senior SEO Manager
Jun 19, 2026
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AEO / GEO 9 min

AI Brand Visibility: You’re Tracking It Wrong

Have you started tracking your brand in ChatGPT, Perplexity, or Google AI Overviews? Good. You’re thinking about the right problem.…
Adam Balestone
Adam Balestone Senior SEO Manager
Jun 17, 2026
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A graphic saying "ChatGPT opens Ads For All: How To React to This Shift.
Paid Ads 8 min

ChatGPT Opens Ads for All: How to React to This Shift

For the past several months, advertising on ChatGPT meant getting an invitation. A small group of brands had access. Everyone…
Chris Moreno
Chris Moreno Senior Vice President, Paid Media
Jun 15, 2026
tiktok premium ads 002
Paid Ads 7 min

Why TikTok Is Expanding Its Premium Ads Push and What That Means for You

TikTok-native creative authenticity remains essential, even within premium placements TikTok’s 2026 IAB NewFronts presentation made one thing clear: the platform…
McKinsey Rosta
McKinsey Rosta Senior Paid Media Manager
Jun 12, 2026
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Content 8 min

Using AI to Support and Defend Your Brand

Brand management has a new problem. Everything you have built, your positioning, your messaging, your reputation, can now be summarized…
Nichole Wiza
Nichole Wiza Sr. Content Production Lead
Jun 10, 2026

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LIVE on June 30 | 8am PDT
Forecasting Growth: How to Project SEO and Paid Results 90 to 180 Days From Now

Marketing forecasting has become significantly more complex. In this webinar, Neil Patel and the NP Digital team will break down how modern marketing teams should forecast SEO and paid growth in today’s environment.
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<span class="bold red"><small>LIVE</small></span> <span style="color:#222"><small>on</small></span> <span class="bold red"><small>June 30</small></span><small> | </small><span class="bold red"><small>8am PDT</small></span>
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Get instant, raw search insights,
direct from the minds of your customer

There are 3 billion Google searches every day, and 20% of those have never been seen before. They're like a direct line to your customers' thoughts

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The AI Visibility competition begun.
Are you playing to win

Content ranking is becoming more competitive every day, and AI can give you the advantages you've been searching.
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The AI Visibility competition begun.
A graphic that says "Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React"
News & Trends 9 min

Referral Traffic Is Declining for Smaller Publishers: What This Means and How to React

  Referral traffic is down, and smaller publishers are absorbing the sharpest declines. Some have seen traffic drop by as…
Alex Horowitz
Alex Horowitz Digital PR Specialist
Jun 2, 2026
How to Create and Optimize Your Robots.txt File
SEO 16 min

How to Create and Optimize Your Robots.txt File

Think of your robots.txt file as your site’s GPS.   It tells web crawlers for search engines like Google or Bing (and now…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 26, 2026
A graphic that says: "AI -Powered Lead Gen: The New Way Multi-Location, Franchises, and Global Corporations Scale."
Lead Gen. 13 min

AI-Powered Lead Gen: The New Way Multi-Location, Franchises, and Global Companies Scale

Multi-location brands are generating more leads than ever. And yet, many are still struggling to turn that activity into consistent…
Matthew Santos
Matthew Santos Chief Product Officer
May 22, 2026
A graphic that says "Key Updates from Google I/O and Marketing Live 2026
News & Trends 13 min

Key Updates from Google I/O and Marketing Live 2026

Each year, Google hosts two major events that influence how people use the internet and how brands reach them.  The…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 21, 2026
A graphic that says 12 best Google Analytics Reports Used By Expert Marketers
Data & Analytics 11 min

12 Best Google Analytics Reports Used by Expert Marketers

If you’ve ever opened Google Analytics 4 and felt overwhelmed, you’re not alone.  GA4 replaced Universal Analytics in July 2023 and introduced…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 20, 2026

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Tools & Tech 11 min

Ubersuggest Keyword Ideas: What the Data Actually Tells You

Search is no longer a single-channel game. For a long time, SEO meant one thing: get found on Google. But…
Pedro Pereira
Pedro Pereira Marketing Director for Ubersuggest and AnswerThePublic
May 13, 2026
google algorithm changes 002
SEO 27 min

Google Search Algorithm Changes: 2026 Update

Have you noticed rankings shift after a recent update?  Keeping pace with Google’s ranking algorithm can feel like chasing a…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
May 6, 2026
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Paid Ads 10 min

What Does the TikTok Sale Mean for Advertisers?

On January 22, 2026, TikTok USDS Joint Venture LLC officially purchased TikTok’s U.S. operations from ByteDance, transferring control to an…
Erik Stebbins
Erik Stebbins Associate Director, Paid Social
May 5, 2026
A graphic that says "Linkedin Articles: What Sets Them Apart and How To Write them.
Content 11 min

LinkedIn Articles: What Sets Them Apart & How to Write Them

Most brands still treat LinkedIn like a feed-first platform. Post a thought, collect some likes, move on. That works well…
Kimberly Campbell
Kimberly Campbell Digital PR Specialist
May 1, 2026
A graphic that says "Best Content Marketing Agencies of 2026."
Content 20 min

Best Content Marketing Agencies of 2026

The content world is changing, but people still know its value. A 2023 survey from the Content Marketing Institute showed…
Neil Patel
Neil Patel Co Founder of NP Digital & Owner of Ubersuggest
Apr 28, 2026

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